On August 6, 2021, weeks before its official announcement, The Big Brother house facade was surrounded with a blue construction barrier along with a big poster saying "A New Community Will Rise Soon" as a PR Stunt. The PR stunt went viral and sparked online clamor among fans, celebrities, and alumni housemates, discussing whether ABS-CBN would finally demolish the Big Brother house or it's just on its way to its 10th season. On August 27, 2021, Pinoy Big Brother officially announced its 10th season via the noontime variety show, It's Showtime and its official social media pages. That same day, Pinoy Big Brother launched a virtual reunion with its former housemates on Kumu, hosted by Bianca Gonzalez.
Libangan and Lambingan salutes to our modern heroes. Humanity will survive and will survive with
the help of our almighty God above.
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